The listeners who really like a podcast and would love to hear more of it would most likely turn to their friends and family to encourage them to listen in and vote for their favourite. Listeners will return to Panoply to find out which podcast has won once the competition is over. The podcast sitting in a listener’s feed will make them much more likely to listen to it as it is already in their mind.Īnother way the Panoply Pilot Project will increase listener retention is by sparking their curiosity.
This means this if this podcast was to win, listeners will see the next episode in their podcast feed without having to actively search for it. First of all, a vote is cast when a listener subscribes to their favourite podcast. The Panoply Pilot Project has incorporated several techniques to increase listener retention. I can see nothing but positive things resulting from this project, it is a brilliant way to increase listener retention, brand awareness and listener engagement. Users can vote by subscribing to their favourite podcast on iTunes or voting on their webpage. Listeners can offer feedback on each show and also vote for the ones they want to hear as a regular series.
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The project asks listeners to select new shows to turn into a full season. Podcast company Panoply have launched the Panoply Pilot Project.
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