There are many opinions on why plant-based meats haven’t captured more market share, but we believe it comes down to three main barriers: taste, nutrition, and cost. We’re convinced that plant-based meat has a massive potential to positively impact human and planetary health, however alternative meats account for less than 2% of the meat market in the U.S. Dominik and I have complementary backgrounds and share a passion for good food, so starting Nowadays together was a natural fit. He has been granted six patents related to food manufacturing and has managed product launches all over the world. Dominik has expertise in product development, ingredient innovation, and go-to-market strategy for food & beverages. He has three decades of experience working in senior positions at some of the largest agricultural food ingredient companies, including Cargill and DSM. Dominik is an agricultural engineer and father of two. While working around the world with large companies across the value chain was edifying and rewarding, I knew I needed to spend 100% of my time working on scaling alternative meats.
I’ve consulted for ingredient companies, companies, foundations with a nutrition or focus, industry groups, and more. I then became a long-term strategy and innovation consultant across the global food value chain at the Institute for the Future, the world’s leading strategic foresight organization and a spinoff of the RAND Corporation in the late 1960s.
When I was 21, I became the youngest fellow at a think tank in Oxford, where I was researching the nexus of animal agriculture, food ethics, and sustainability. I have been on the periphery of the emerging alternative protein sector for almost a decade now.
Chickin nuggit professional#
Nowadays cofounder and CEO Max Elder recently shared more with Fortune about what it’s like fundraising right now and the rapid expansion of the plant-based meat market.įortune: Can you share a bit about your professional backgrounds prior to launching Nowadays?ĭominik and I came from very different professional backgrounds, though share a similar passion for good food. The round was led by Stray Dog Capital, with additional support from Standard Meat Company, a privately-owned meat processing and packaging company suppling major national restaurant and supermarket chains. And they are made with only seven ingredients, including non-GMO yellow pea protein, and boast 13 grams of protein, no saturated fat, and 250 milligrams sodium per serving.įounded in 2020, the San Francisco-based company recently closed a seed round at $7 million, raising just shy of $10 million to-date.
The brand’s first product-faux crispy chicken nuggets-does have that classic fried chicken taste. Plant-based meat company Nowadays is putting health at the forefront of its creative process, touting to have the most nutritious offering on the market. While much of the motivation for both producing and eating meat alternatives is rooted in sustainability, the end results aren’t always healthy (maybe just healthier).
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